Meagan Loyst
I write, speak, and consult on Gen Z innovation & engagement, bringing the authentic Gen Z POV to the table 💫 I'm the founder of Gen Z VCs (largest community of Gen Zers in Tech/VC with 19,000+ members from 80+ countries), am a 25-yr-old Gen Z creator (LinkedIn Top Voice, Forbes 30U30), and investor (3+ years at Lerer Hippeau ($1.5bn AUM) & General Atlantic ($84Bn AUM) advising & partnering with innovative Gen Z co's). http://www.meaganloyst.com/
The New 80-20 Rule for Brand Perception (not Revenue)
Notion, Apple, and The NYT Games App have created brand evangelists to the point where the "face of the brand" is not on company payroll - their top superfans control 80% of public perception. How Tim Cook (& Apple) approach this, the rise of "Mr. & Mrs. Notions", and how Wordle TikTokers are taking over the world turning everyone into casual gamers (and NYT Games subscribers).
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The Power of Zero & First-Party Data
8 case studies across big tech (Spotify, Google, Pinterest) and startups (Famous Birthdays, Parade, Jones Road, etc.) to understand and creatively leverage your data. This is the future of marketing, customer retention, and virality - make more $$$ from your new & existing customers.
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Bye Amazon... Hello Temu, TikTok Shop, and Shein
Chinese-owned apps are dominating the Top 10 charts on the U.S. App Store, with eCommerce at the center. Convenience is no longer "king"... it's price.
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The SHEconomy… Investing in Women & The Summer of Girlhood
When it comes to The Eras Tour, The Barbie Movie, The Women's World Cup, Girl Dinner... women are holding the purse strings this summer, and otherwise influence 80% of purchases. Time to start taking their interests & experiences seriously (and make some $$$).
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Nostalgia is a Multi-Billion Dollar Business... invest in it!
Why Michael Jordan's Space Jam is the greatest collaboration of all-time, how McDonald's drives long-term loyalty leveraging nostalgia, the power of community activism in re-launching iconic products... plus other examples across food & bev, retail, film & TV, music, and sports.
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The Future of Social Commerce
TikTok Shop's $470Bn opportunity (& headwinds), Amazon Storefront's 50% market share (& how creators are making $10k+ a month), and the evolution from creator-led infrastructure like LTK ($3Bn GMV) to creator-owned storefronts like Canal and Flagship.
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Why everyone is starting a paid membership community (& making millions!)
Billion dollar Chief & new up-start Hampton, why brands should launch paid communities, and the rise of "community as a product" across nearly every industry.
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9 ways TikTok impacts the U.S. Economy across industries
These 19 creators & businesses will lose ~85% of their social footprint with a TikTok ban (and monetization opportunities), and I dive into the economic impact TikTok has had on small businesses, restaurants, the music industry, publishing, and more.
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The Anti-Corporate Gen Z Workforce (& How to Hire Us)
Workforce creators & communities are the new job curators, the role TikTok is playing in helping companies find Gen Z candidates, and how AI tools are changing the hiring landscape.
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The $115Bn opportunity for content & IP-led studios
3 ways studios are innovating to create IP-led opportunities (& why investors and networks alike are investing billions)
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