Nostalgia is a Multi-Billion Dollar Business... invest in it!
Why Michael Jordan's Space Jam is the greatest collaboration of all-time, how McDonald's drives long-term loyalty leveraging nostalgia, the power of community activism in re-launching iconic products... plus other examples across food & bev, retail, film & TV, music, and sports.
Meagan Loyst /
The Future of Social Commerce
TikTok Shop's $470Bn opportunity (& headwinds), Amazon Storefront's 50% market share (& how creators are making $10k+ a month), and the evolution from creator-led infrastructure like LTK ($3Bn GMV) to creator-owned storefronts like Canal and Flagship.
Meagan Loyst /
Why everyone is starting a paid membership community (& making millions!)
Billion dollar Chief & new up-start Hampton, why brands should launch paid communities, and the rise of "community as a product" across nearly every industry.
Meagan Loyst /
9 ways TikTok impacts the U.S. Economy across industries
These 19 creators & businesses will lose ~85% of their social footprint with a TikTok ban (and monetization opportunities), and I dive into the economic impact TikTok has had on small businesses, restaurants, the music industry, publishing, and more.
Meagan Loyst /
The Anti-Corporate Gen Z Workforce (& How to Hire Us)
Workforce creators & communities are the new job curators, the role TikTok is playing in helping companies find Gen Z candidates, and how AI tools are changing the hiring landscape.
Meagan Loyst /
The $115Bn opportunity for content & IP-led studios
3 ways studios are innovating to create IP-led opportunities (& why investors and networks alike are investing billions)
Meagan Loyst /
Canceling Cancel Culture (for the sake of Gen Z Mental Health)
Nearly every Gen Zer wants to grow up to be a creator and in the public eye, but there's a price... we’re going to dive into cancel culture, the consequences of being publicly “on” all the time, and how it impacts Gen Z mental health.
Meagan Loyst /
5 Ways Brands are Winning (And Losing) With UGC
From viral paid brand trips & controversial sponsored posts to leveraging tools/tech to incentivize content creation… we’re going to dive into 5 UGC strategies that have been put into practice in the past few months by brands like Tarte, Pleasing, Jones Road Beauty, Kendra Scott, and L'Oréal.
Meagan Loyst /
3 Applications of Generative AI in 2023 for Gen Z… Today & Tomorrow
Practical use cases across image, text, and audio for the next generation. Celebrity meet-and-greets, AI-driven college decisions, and more.
Meagan Loyst /
Issue #02: Gen Alpha on Socials
Breaking down what comes after Gen Z & the emerging behaviors of the next generation (Gen Alpha) on social media
Meagan Loyst /