Meagan's Newsletter: The Gen Z POV

breaking down trends, industries, and tech with a Gen Z lens (http://www.meaganloyst.com/)

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The Metaverse: 101

Read by 1 million+, breakdown of the metaverse from a Gen Z lens

Meagan Loyst2 years ago

Issue #02: Gen Alpha on Socials

Breaking down what comes after Gen Z & the emerging behaviors of the next generation (Gen Alpha) on social media

Meagan Loysta year ago

5 Ways Brands are Winning (And Losing) With UGC

From viral paid brand trips & controversial sponsored posts to leveraging tools/tech to incentivize content creation… we’re going to dive into 5 UGC strategies that have been put into practice in the past few months by brands like Tarte, Pleasing, Jones Road Beauty, Kendra Scott, and L'Oréal.

Meagan Loyst10 months ago

The New "Social Shopping Network"

The latest entry to the social commerce wars, Flip is taking friend groups by storm with their crazy referral strategy (free money, aka up to $240 for sharing Flip with your MOST-connected friends). They're paying creators up to 3,000x more than TikTok for content... but it's not sustainable. This issue analyzes the app, it's GTM strategy, competitive landscape, and my theory on how Flip *could* win this market by building social-interest graphs.

Meagan Loyst17 days ago

The Democratization of Content: Free = Playing The Long Game (of Monetization & Fandom)

Why The NFL & studios like Paramount are giving away their most prized content FOR FREE & how they're potentially making millions as a result! And how one creator made $458K in her first 9 months on TikTok by making free/accessible content around salary transparency.

Meagan Loyst2 months ago

The New 80-20 Rule for Brand Perception (not Revenue)

Notion, Apple, and The NYT Games App have created brand evangelists to the point where the "face of the brand" is not on company payroll - their top superfans control 80% of public perception. How Tim Cook (& Apple) approach this, the rise of "Mr. & Mrs. Notions", and how Wordle TikTokers are taking over the world turning everyone into casual gamers (and NYT Games subscribers).

Meagan Loyst3 months ago

The Power of Zero & First-Party Data

8 case studies across big tech (Spotify, Google, Pinterest) and startups (Famous Birthdays, Parade, Jones Road, etc.) to understand and creatively leverage your data. This is the future of marketing, customer retention, and virality - make more $$$ from your new & existing customers.

Meagan Loyst3 months ago

Bye Amazon... Hello Temu, TikTok Shop, and Shein

Chinese-owned apps are dominating the Top 10 charts on the U.S. App Store, with eCommerce at the center. Convenience is no longer "king"... it's price.

Meagan Loyst4 months ago

The SHEconomy… Investing in Women & The Summer of Girlhood

When it comes to The Eras Tour, The Barbie Movie, The Women's World Cup, Girl Dinner... women are holding the purse strings this summer, and otherwise influence 80% of purchases. Time to start taking their interests & experiences seriously (and make some $$$).

Meagan Loyst4 months ago

Nostalgia is a Multi-Billion Dollar Business... invest in it!

Why Michael Jordan's Space Jam is the greatest collaboration of all-time, how McDonald's drives long-term loyalty leveraging nostalgia, the power of community activism in re-launching iconic products... plus other examples across food & bev, retail, film & TV, music, and sports.

Meagan Loyst6 months ago

The Future of Social Commerce

TikTok Shop's $470Bn opportunity (& headwinds), Amazon Storefront's 50% market share (& how creators are making $10k+ a month), and the evolution from creator-led infrastructure like LTK ($3Bn GMV) to creator-owned storefronts like Canal and Flagship.

Meagan Loyst7 months ago

Why everyone is starting a paid membership community (& making millions!)

Billion dollar Chief & new up-start Hampton, why brands should launch paid communities, and the rise of "community as a product" across nearly every industry.

Meagan Loyst8 months ago

9 ways TikTok impacts the U.S. Economy across industries

These 19 creators & businesses will lose ~85% of their social footprint with a TikTok ban (and monetization opportunities), and I dive into the economic impact TikTok has had on small businesses, restaurants, the music industry, publishing, and more.

Meagan Loyst8 months ago

The Anti-Corporate Gen Z Workforce (& How to Hire Us)

Workforce creators & communities are the new job curators, the role TikTok is playing in helping companies find Gen Z candidates, and how AI tools are changing the hiring landscape.

Meagan Loyst9 months ago

The $115Bn opportunity for content & IP-led studios

3 ways studios are innovating to create IP-led opportunities (& why investors and networks alike are investing billions)

Meagan Loyst9 months ago

Canceling Cancel Culture (for the sake of Gen Z Mental Health)

Nearly every Gen Zer wants to grow up to be a creator and in the public eye, but there's a price... we’re going to dive into cancel culture, the consequences of being publicly “on” all the time, and how it impacts Gen Z mental health.

Meagan Loyst10 months ago

5 Ways Brands are Winning (And Losing) With UGC

Meagan Loyst10 months ago

3 Applications of Generative AI in 2023 for Gen Z… Today & Tomorrow

Practical use cases across image, text, and audio for the next generation. Celebrity meet-and-greets, AI-driven college decisions, and more.

Meagan Loysta year ago

Issue #02: Gen Alpha on Socials

Breaking down what comes after Gen Z & the emerging behaviors of the next generation (Gen Alpha) on social media

Meagan Loysta year ago

Issue #01: Meagan's Gen Z POV on The Music Industry

How to bridge artists & fans through super-fan communities: Taylor Swift & Ticketmaster, the Gen Z fan identity & Spotify, Fletcher & Web3, and more

Meagan Loysta year ago

The Metaverse: 101

Read by 1 million+, breakdown of the metaverse from a Gen Z lens

Meagan Loyst2 years ago

Meagan's Newsletter: The Gen Z POV

Featured Posts

The Metaverse: 101

Issue #02: Gen Alpha on Socials

5 Ways Brands are Winning (And Losing) With UGC

The New "Social Shopping Network"

The Democratization of Content: Free = Playing The Long Game (of Monetization & Fandom)

The New 80-20 Rule for Brand Perception (not Revenue)

The Power of Zero & First-Party Data

Bye Amazon... Hello Temu, TikTok Shop, and Shein

The SHEconomy… Investing in Women & The Summer of Girlhood

Nostalgia is a Multi-Billion Dollar Business... invest in it!

The Future of Social Commerce

Why everyone is starting a paid membership community (& making millions!)

9 ways TikTok impacts the U.S. Economy across industries

The Anti-Corporate Gen Z Workforce (& How to Hire Us)

The $115Bn opportunity for content & IP-led studios

Canceling Cancel Culture (for the sake of Gen Z Mental Health)

5 Ways Brands are Winning (And Losing) With UGC

3 Applications of Generative AI in 2023 for Gen Z… Today & Tomorrow

Issue #02: Gen Alpha on Socials

Issue #01: Meagan's Gen Z POV on The Music Industry

The Metaverse: 101