Meagan's Newsletter: The Gen Z POV
breaking down trends, industries, and tech with a Gen Z lens (http://www.meaganloyst.com/)
Featured Posts
5 Ways Brands are Winning (And Losing) With UGC
From viral paid brand trips & controversial sponsored posts to leveraging tools/tech to incentivize content creation… we’re going to dive into 5 UGC strategies that have been put into practice in the past few months by brands like Tarte, Pleasing, Jones Road Beauty, Kendra Scott, and L'Oréal.
Archive
The New "Social Shopping Network"
The latest entry to the social commerce wars, Flip is taking friend groups by storm with their crazy referral strategy (free money, aka up to $240 for sharing Flip with your MOST-connected friends). They're paying creators up to 3,000x more than TikTok for content... but it's not sustainable. This issue analyzes the app, it's GTM strategy, competitive landscape, and my theory on how Flip *could* win this market by building social-interest graphs.
The Democratization of Content: Free = Playing The Long Game (of Monetization & Fandom)
Why The NFL & studios like Paramount are giving away their most prized content FOR FREE & how they're potentially making millions as a result! And how one creator made $458K in her first 9 months on TikTok by making free/accessible content around salary transparency.
The New 80-20 Rule for Brand Perception (not Revenue)
Notion, Apple, and The NYT Games App have created brand evangelists to the point where the "face of the brand" is not on company payroll - their top superfans control 80% of public perception. How Tim Cook (& Apple) approach this, the rise of "Mr. & Mrs. Notions", and how Wordle TikTokers are taking over the world turning everyone into casual gamers (and NYT Games subscribers).
The Power of Zero & First-Party Data
8 case studies across big tech (Spotify, Google, Pinterest) and startups (Famous Birthdays, Parade, Jones Road, etc.) to understand and creatively leverage your data. This is the future of marketing, customer retention, and virality - make more $$$ from your new & existing customers.
The SHEconomy… Investing in Women & The Summer of Girlhood
When it comes to The Eras Tour, The Barbie Movie, The Women's World Cup, Girl Dinner... women are holding the purse strings this summer, and otherwise influence 80% of purchases. Time to start taking their interests & experiences seriously (and make some $$$).
Nostalgia is a Multi-Billion Dollar Business... invest in it!
Why Michael Jordan's Space Jam is the greatest collaboration of all-time, how McDonald's drives long-term loyalty leveraging nostalgia, the power of community activism in re-launching iconic products... plus other examples across food & bev, retail, film & TV, music, and sports.
9 ways TikTok impacts the U.S. Economy across industries
These 19 creators & businesses will lose ~85% of their social footprint with a TikTok ban (and monetization opportunities), and I dive into the economic impact TikTok has had on small businesses, restaurants, the music industry, publishing, and more.
